The Frozen Coffee Myth
I think it's essential now to discuss proper storage. One of the key features included with my coffee is the bag itself. I've taken extra care to make sure we use excellent bags for storage. The bags are resealable, and each has its own CO2 release valve. You don't have to worry about buying a separate storage container when you buy my coffee; I already got you covered.
However, not everyone will always finish a bag right away, especially if they have multiple origins on the go. Unfortunately, one of the biggest myths I've seen in the coffee industry is that freezing coffee is "wrong."
Not only do I freeze my coffee at home, but I also grind multiple bags at once. Let me explain:
I don't have that many coffees at home each day. I don't work from home, and I like going to the shops to see my friends. However, just like you, the first cup of coffee I brew at home in the morning is crucial for me. This may blow your mind, but I don't actually like spending a lot of time making coffee for myself. I would prefer to make it for you! That's why I make it simple for myself at home. Let me make it easy for you too. Like a canary in a coal mine, I have practiced the following protocol for over a year, and it works really well.
If you aren't already aware, you can have it ground for free when you order a bag of my coffee in-store or online. We use a Mahlkonig EK43s, which will give you a really consistent extraction regardless of your brew style. Let us know how you make it at home, what machine you have, and we'll do the rest. This is perfect for the daily coffee drinker who wants chocolatey, naturally sweet coffee as efficiently and consistently as possible. Unfortunately, one of the truths about coffee is that coffee releases the remaining CO2 faster once its ground. Even my quality bags can't stop that, which is why I recommend you freeze your pre-ground coffee as I do.
Freezing Recommendations:
- If you go with the pre-ground coffee option, put it in the freezer as soon as possible.
- When using the coffee from the freezer, don't leave it out on the counter; make sure it goes back right away.
- If you're going to have multiple coffees right after each other, keep a small amount out of the freezer to cut down on condensation.
- Put a box of baking soda in your freezer, as your mother told you, so it absorbs any unwanted odors or flavor instead of your coffee.
With this workflow, I can have multiple offerings on the go at once. I personally use an Aeropress and choose flavors based on my upcoming day. My favorite coffee, served in all my shops, is Butterknife, the roast I've been perfecting for over a decade. However, when I'm feeling more adventurous, I also have a bag of In Bloom on the go. If I'm looking for something a bit sweeter, I will grab Guatemala. If I'm going to a friend's cottage, I will brew some classic Columbia, the perfect road trip coffee. I would also bring a bag of Ethiopia along to impress my friends with its novel taste. I would also consider the caffeine sensitive and provide options: a fully Decaf or Buzz Lite, a half-Caffeinated roast for the mellow-minded. Something for everyone.
Whatever you need, I'm there for you. If you have any questions or suggestions, please drop me a line. I'd love to hear from you.
See you soon,
Sincerely,
